Better Business by Design
Better Business by Design
Designing how organisations work — the structure, pace, and logic behind the strategy.
For Boards and executive teams at inflection points.
Most operating models were designed for a world that no longer exists.
Most operating models were designed for a world that no longer exists.
Markets shift, technology reshapes industries, and sustainability rewrites value creation. Most organisations respond by adjusting at the edges, while the underlying design logic stays fixed — leading to a gap between strategic intent and actual operations.
The problems I work on.
Strategy that can’t land: The strategy is clear. The organisation can’t deliver it — not because people aren’t trying, but because the operating model was designed for a different strategy, market, or scale.
Restructuring that doesn’t shift performance: Reorganised, yet results stay the same. The work started from the org chart, not from what creates and captures value.
Pace is wrong: Some parts need speed, others need rigour. But everything runs at the same speed, causing strain or stagnation.
Sustainability isn’t connected to how the business works: It’s seen as parallel, not structural — redesign is required for true advantage and long term viability.
Most organisation design focuses on structure. Most transformation focuses on change. My work asks a third question: how organisations create value and remain adaptive through time.
It's the thread running through my work on operating models, AI, sustainability and transformation — and the focus of an emerging body of thinking I call Time for Organisation Design.
Five ideas that run through everything I do.
Context first — then design — Start from the world, not the org chart. Understand how value is created and captured before designing how the organisation operates.
Generative, not extractive — Design for long-term viability. Organisations that degrade their environment undermine their own future.
Everything is connected — Most of it is underdesigned. Complex systems behave in ways that simple models can't predict.
Design Thinking - Most business design problems can't be solved by analysis alone. Design thinking explores before it decides — and the discomfort of that process is where genuine clarity comes from.
Time, pace, and tempo — Organisations operate at multiple speeds. The design challenge is running fast and slow simultaneously — and changing gear when conditions shift.
If you’re building something important — and want it to work in the real world — let’s talk.
If you’re building something important — and want it to work in the real world — let’s talk.
No pitch decks. No brochures. Just a conversation about whether it makes sense to work together.
No pitch decks. No brochures. Just a conversation about whether it makes sense to work together.
© 2026 Better Business Design Consulting Ltd. All rights reserved.
© 2026 Better Business Design Consulting Ltd. All rights reserved.